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ABOUT WHITE ROCK : 「 EXECUTION OF LIFESTYLE | 全能履型」

以「 EXECUTION OF LIFESTYLE | 全能履型」為品牌核心,選用具備 Urban Outdoor 元素的概念單品。為各式旅人行者提供多種城市移動、街頭漫遊的系列單品,讓機能效益的設計進入生活,在基礎上理解自然環境帶來的影響如:對應不同地域與天候變化的需求,延伸出機能造型融合戶外運動的實穿性與實用考量,加上都會工藝性的多元品味,包括近未來風格的服飾、隨身收納包款與飾品配件,再到能豐富居家或戶外生活的香氛、裝備、道具都一應俱全,為機能美學風格的愛好者提供全方位的泛用設計。

Established in 2008, WHITEROCK focuses on the wearables and accessories suitable for transportation in urban streets. The curated items of the store imagine the styles of the future, fulfilling functional and aesthetic purposes all at once. The elements of the upcoming selection in the store further showcase diversity. The urban streetwear of WISDOM® and IONISM strengthens the functional aspect, accommodating to the diverse landscape and weather conditions in the cities. WISDOM® and IONISM use materials that are light-weight, water-repellent, permeable, and skin-friendly. Other than presenting trendy cuts and styles, they also want to ensure that their clothes function in real-life.

WHITEROCK introduces diversity into the items selected, which balance between functionality and playfulness, as well as the brands they choose. The selection incorporates emerging designers from Taiwan - 4Dimension, Professor.E, and SEALSON - and international brands, such as MYSTERY RANCH from the United States, Gramicci from Japan, and Helinox from Korea. WHITEROCK seeks to incorporate sophistication of fashion and playfulness of street culture, while curating a variety of accessories of both quality and utility, in the selection. It exemplifies the timelessness of WHITEROCK's new concept - EXECUTION OF LIFESTYLE. While showcasing a universe that appeals to various customer segments, WHITEROCK continues to introduce products that are iconic to the contemporary customer experience.

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ABOUT O_COFFEE:「SO BLACK , SO BEAUTIFUL | 極黑極美」

由 IONISM 所主導企劃的咖啡品牌,將黑色設計的純粹簡練延伸到甘醇品味上,針對現代都會族群的飲用消費習慣,萃取出深沉獨特的味蕾感受,咖啡豆嚴選自台灣 mojo coffee,手沖精品豆則是日本東京的 Leaves 與挪威奧斯陸的 Fuglen,以黑咖啡的原生基調搭配各種如黑糖、黑巧克力的風味共享,充分發揮自然無添加的食材魅力,同時也另外開發出多樣便利日常生活的周邊製作物,營造一體俐落的成熟優雅氛圍,首度攜手 WHITE ROCK 合作進駐空間,提供一處愜意品嚐芬芳的都市綠洲,將推出各式現代設計或是餐飲文化的單位合作,以不設限企劃角度帶來更多專屬於 O_COFFEE 的啡常黑色美學—「 SO BLACK , SO BEAUTIFUL | 極黑極美 」。


▪︎ 台北信義 A13
地址:台北市信義區松仁路 58 號 6 樓
營業時間:

週日 - 週四:11:00 - 21:30 
週五 - 週六:11:00 - 22:00
電話:886 +2 2511-0321

▪︎ 台中大遠百 TC
地址台中市西屯區台灣大道三段 251 號 3 樓南棟
營業時間

週一 - 週五 | 11:00-22:00 
週六 - 週日 | 10:30-22:00
電話04-3702-6776


▪︎ 新竹 SOGO HC
地址新竹 SOGO 新竹市東區中央路 239 號 4F
營業時間:
週日 - 週四:11:00 - 21:30 
週五 - 週六:11:00 - 22:00
電話03-515-2568


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