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WHITEROCK 2019-20 FW STYLEBOOK “EXECUTION OF LIFESTYLE”


Form From Function Feat For Facility | #FFFFFF

時至 2019 年底,WHITEROCK 即將帶來全新店樣的選物風貌,首波曝光的是集結自重新規劃品牌系列的組合形象,並以全新概念 — 「 EXECUTION OF LIFESTYLE | 全能履型」為主軸,呈現為現代生活所仔細考量的設計單品與造型應用,提出能夠實際解決 TPO(TIME / PLACE / OBJECT — 時間 / 地點 / 目的)的各種解答方法,並根據「 形式始終來自於功能」的理論,結合 WISDOM®、IONISM® 從日常著用兼具造型風格與穿戴經驗的設計創意,Gramicci 延伸自戶外的日常款式,以及新銳如 4DIMENSION®、Professor.E 機能工藝的後現代和近未來體現,加上外出可多樣化隨身的收納包款如 Mystery Ranch、SEALSON,或是DRILLING LAB、ROAV 配飾;與便利攜帶的實用小物如 Vapur、KINTO 等水壺,甚至是戶外經典的椅具 Helinox 和製鞋大廠 La Sportiva,都將新生代都會機能精緻貌所追求的高端街頭等元素完整融入到 WHITEROCK 所推廣的生活品味上,形象主要傳達出選品的各種考量出自於對應生活所需的切實可行手段與豐富美感,在在形塑出全新一季具備質感意義的都會型生活風範。


WHITEROCK 也將在 12 月底發表全新店址與包括景觀空間的全新設計感受,加上全新製作的整體品牌識別,未來還有更多結合跨領域體驗的發聲,值得再三期待!


By the end of 2019, WHITEROCK is about to bring new curated selections to the store. The first series of items are branded items, integrated under one theme - EXECUTION OF LIFESTYLE. The assorted items, whose designers contemplated on the urban life, offer solutions to necessary TPO - Time, Place, or Object - in urban living. The selection also presents the modern looks and styles, since we firmly believe that form follows function. The curated items include: Daily wear from WISDOM® and IONISM®, which serves both functional and styling purposes. Outdoor-inspired daily wear from Gramicci. The post-modern and futuristic items from brands like 4DIMENSION® and Professor.E. The selection also assembles a variety of bags and accessories from Mystery Ranch, SEALSON, DRILLING LAB, and ROAV, and utility items such as water bottles from Vapur and KINTO. Furthermore, products from outdoor furniture brand Helinox and major shoemaker, La Sportiva, were all included in the selection. WHITEROCK aims to incorporate urban sophistication, functional styles, as well as high street fashion into i, conveying the aesthetics of WHITEROCK. The selected items of the new season explore solutions to its curation the daily life and the aesthetic possibilities, exemplifying an urban lifestyle of quality and relevance.



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WHITEROCK 2019-20 FW STYLEBOOK


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STAFF
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CREATIVE DIRECTOR_ HANS CHYI / SEAN CHEN
ART DIRECTOR_ ANDY CHANG
GRAPHIC DESIGN_ ANN CHEN
PHOTOGRAPHER_ SIH WEI CHEN
MODEL_ CHENG / EBRIMA NYASSI
ASSIST_ WEI CHIAO
THANKS_ ALISTER CHEN
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