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WHITEROCK 2020 SS STYLEBOOK “THE SPACEDMAN”

WHITEROCK 2020 SS STYLEBOOK “THE SPACEDMAN”


當世界隨著病兆的散播轉動,生活在都市的我們,紛紛被要求保持禮貌距離,經過聚集人群的場域中,多少也感覺到各種焦慮氛圍與不安情緒,每個一吸一吐的換氣之間,都要小心翼翼。其實,我們還有更多舒緩身心的選擇,一趟遠離塵囂的小旅行,一場人煙罕至的及時雨,更能長期保持健康的身心免疫力,由 WHITEROCK 所策劃裝備的形象寓意,打造出這個季節應有的暢遊姿態。


City dwellers like us have been asked to maintain social distances as our world continues to be ravaged by the virus. Passing through crowded spaces will now incite varying degrees of anxiety and apprehension as even breathing becomes a game of stealth. Yet there are still little things we can do to ease our mind and body like a short trip away from the city or a long-sought rain. Such activities will allow us to maintain our physical and emotional immunity in the long run. WHITEROCK has carefully curated a collection to outline the proper style for carefree traveling in the coming season.

 

WHITEROCK 2020 SS STYLEBOOK 主題:THE SPACEDMAN,以搶先上架的新品製作屬於時下氛圍與混搭風格的形象,品牌包括:以輕機能便旅型概念延伸出完整系列的 WISDOM®、解構城市藝術分子 IONISM、未來現代式 4Dimension、混種高訂 Professor.E;戶外流行經典 Gramicci、定番桌椅裝備 Helinox、頂規軍系登山包款 Mystery Ranch;風格配件 Drilling Lab、日系水瓶 KINTO ⋯⋯等,從最貼近肌膚的底層著裝到堆疊層次,為季節多變的此時提供輕量涼感且防潑透氣的全方位單品,加上多樣化的隨身背負與收納選擇,以及各種生活小物所帶來的便利可能,串連出現代都會機能性的春夏輕裝示意,也期許能藉此讓前方路途更輕鬆更好走,WHITEROCK 一直都在,陪你一起過。


The theme of the WHITEROCK 2020 SS STYLEBOOK is THE SPACEDMAN, a collection that is a mashup of current trends. Brands we collaborate in our SS collection include WISDOM®, a full collection founded in the concept of functional, on-the-go apparel; IONISM, a deconstructed urban artist; 4Dimension, a future modernist; Professor.E, a hybrid couture label; Gramicci, the outdoors classic; Helinox, the camping equipment go-to; Mystery Ranch, a top-of-the-line and military-grade backpacks; Drilling Lab, for a tough of style; and KINTO, for their Japanese styled water bottles. For the layers closest to our skin and every outer layer, WHITEROCK offers lightweight, cooling, waterproof, and breathable items. On top of that, WHITEROCK also delivers a diverse selection of bags and accessories that spells out all the potential for convenience. The patchwork of items explores a spring/summer outfit that is modern, urban, and functional. We hope the road ahead is a better one, but regardless of what lies ahead, WHITEROCK will always be there.



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WHITEROCK 2020 SS STYLEBOOK


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STAFF
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CREATIVE DIRECTOR_ HANS CHYI / SEAN CHEN
ART DIRECTOR_ ANDY CHANG
GRAPHIC DESIGN_ ANN CHEN
PHOTOGRAPHER_ SIH WEI CHEN
MODEL_ AC / ADRIEN
ASSIST_ WEN PENG
THANKS_ NIKE TW / WH PR / ALISTER CHEN
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